It has been awhile since we last did a blog post, 2018 is fast becoming a distant memory. So I thought it was time to get back on the blogging train and get blogging again.
Today, I want to help as many of you as possible, improve the marketing of your business. There are thousands of marketing ideas to help get your business discovered and below I am going to give you my top 10 ideas that you can easily start today.
- Set up a referral programme
By setting up an effective referral programme, you not only increase traffic to your website but also increase sale conversions too.
- Ask potential customers how you can help them
At every opportunity you should always find out what the customer wants or needs. For example, when a customer comments on your social posts, ask some probing questions to see if you can help them.
- Advertise in free directories
By doing a simple search on Google, you will find lots of free business directories than you can get a listing in for free. These listings also give a boost to your online presence.
- Create a vlog
You don’t need to spend a fortune on equipment to do this. Simply use your phone and upload your weekly vlog to YouTube.
- Sponsor local events
Many town and cities host a mass of events; find events that are relevant to your demographic audience. Sponsor a local football team, a hockey team, a business networking event. By identifying relevant you are getting your brand in front of a relevant audience.
- Hold an ‘Ask The Expert’ event
To run a successful business, you need to become an expert in the field in which you are working in. So set up a Q&A session and share your knowledge with others.
- Create engaging content on social media
Sounds so obvious right? You would be surprised how so many people just use their social media accounts as selling tools. Instead create discussions and conversations.
- Create your own Podcast
Just like a vlog, podcasting doesn’t require expensive equipment either, just use your phone. A great free app for podcasting is called Anchor and once you publish your episode, it will automatically distribute it to iTunes and other platforms.
- Send a surprise gift to customers
Everybody likes a free gift, don’t they? Well, your customers are no different a carefully thought out free gift can really make the difference of opinion customers have on a business.
- Wear branded clothing
Clothing is like prime real estate when it comes to marketing a business, so add your logo to your work wear and let everyone know about your business.
So try all of our top 10 marketing tips today and see how your business grows. For more hints, tips and marketing advice, please contact me and I will be happy to help you.