It is so important that your business whatever it is, markets itself in such a way that creates brand awareness. If you don’t, nobody will know about you and nobody will buy your product or service and your business will fast become another statistic of a failed business. So here are my top 3 tips to help you raise awareness for your business brand.
- Social Media
Social Media is key, it provides the best way to engage directly with your customers. It is so important to know which social media platforms your customers are on, as some platforms will not be suitable for all types of businesses. Spend time on Facebook, Instagram, Twitter, Linkedin and Snapchat and see which platforms suit your business better. You may find value in using Facebook Ads as a way to promote your business, again this is a great way to increase brand awareness.
2. Google My Business
You may have never heard of Google My Business, but this is a great FREE tool for businesses and organisations to manage their online presence across the Google platform with Search and Maps included. It is worth spending a bit of time on this to get it right.
3. Free Online Directories
Free online directories are a great way to reach new customers, make sure claim your free listing. Because they’re free, it will be a simple business name, address and a contact number – but is perfectly fine and the more directories you are on the more easily you r business will found.
Try the top 3 ideas and see how your business can reach more customers.